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A MESSAGE TO OUR CUSTOMERS ON COVID-19 Read More

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Help Centre

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Getting Started

By loading offers to your AIR MILES Card, you will not be required to print and provide cashiers with a paper copy for redemption. Any myOffers digital coupons loaded to your card will automatically be redeemed when you meet the purchase conditions listed on the coupon and use your AIR MILES Card at checkout.

Yes. Each offer is only valid for a specific period of time, which is noted on the offer. Offers that are close to expiring will display an ‘Expiring Soon’ notification in the ‘Loaded’ section.

Once your offers are loaded, simply use your AIR MILES when you checkout at a participating store and meet the purchase conditions listed on the digital coupon. This offer will be instantly redeemed and can be seen on your receipt. Your redeemed offers will also immediately move to the redeemed tab on this site.

"It’s simple! Click here and select the ‘Available’ tab. If you have offers available you can either individually load each offer, or, click the ‘Load All’ button at the top of the page to instantly load your available offers to your AIR MILES Card. Once offers are loaded, they will be redeemed after you meet the purchase conditions listed on the digital coupon use your AIR MILES Card at checkout.

You can also one-click load when you are signed up to emails from AIR MILES. Sobeys & Safeway customers can also load their offers directly through the Sobeys or Safeway Mobile App, available on the App store or Google Play.

It's easy! All you have to do is load any available offers to your AIR MILES Card and then shop in the participating store and meet the conditions listed on the coupon. You can load your offers through this website, or one-click load when you are signed up to emails from AIR MILES. Sobeys & Safeway customers can also load their offers directly through the Sobeys or Safeway Mobile App, available on the App store or Google Play.

Anyone who has a valid AIR MILES Card and has earned at least 1 Reward Mile in one of our participating stores, automatically receives regular offers from their favourite participating store.

"If you don’t have an AIR MILES Card, here’s how to enroll:

1. Visit www.airmiles.ca  enroll to enroll online

or

2. Visit your local participating store and a teammate will be happy to assist you.

When you enroll online, you will receive a temporary card that you can use until your permanent AIR MILES Card is mailed to you."

"All you need is to have an AIR MILES Card and to have earned at least 1 Reward Mile at one of our participating stores! If you already have one, simply sign in by entering your card number and clicking Sign In.

If you’ve signed up to receive emails from the AIR MILES Rewards Program, you will also receive a email notifications whenever you have new personalized offers available. Sign up for emails at optin.airmiles.ca"

The myOffers program is currently available at the following stores: Sobeys, Sobeys Urban Fresh, Foodland, participating Co-Op stores, as well as Safeway & IGA stores in Western Canada. Thrifty Foods stores in British Columbia operates a similar program and can be accessed at www.smileoffers.ca

The myOffers program is a digital coupon program that provides personalized bonus offers to AIR MILES Collectors who regularly shop in our participating stores. These bonus offers can be either AIR MILES Bonus Miles or Instant Savings and are based on each customers shopping history at our stores, so you will have offers on the items your already enjoy and ones we think you might be interested in.
How the myOffers program works

If similar myOffers digital coupons are loaded, the offer that requires the highest spend will be redeemed first.

Most myOffers digital coupons are for single redemption only. However, offers that allow multiple redemptions will feature a progress bar. The progress bar is a convenient tracking tool that allows you to see how many times the offer has been redeemed. Offers with multiple redemptions will stay in the Loaded tab until all redemptions have been made.

Yes, after loading your bonus offers to your AIR MILES Card, you will have the option to print a list for reference. You will not be required to present this list at checkout in order to redeem offers as this will automatically happen just by using your card and meeting the purchase conditions listed on the offer.

You can redeem your ‘Loaded’ myOffers digital coupons at participating stores by simply using your AIR MILES Card at checkout and meeting the purchase conditions listed on the offer.

"If you have signed up to receive emails from AIR MILES, you will be notified via email whenever new offers are available. Sign up at optin.airmiles.ca

The myOffers site is Mobile Responsive, so customers can log in from any device to see if they have new offers available before planning their next shop. Sobeys and Safeway customers can also check the mobile app to see if they have new offers available. "

You will regularly receive a new set of offers. You can be notified when you have new offers waiting by signing up for emails at optin.airmiles.ca

Your myOffers digital coupons stay on your card until you redeem them or they expire.

View the ‘Loaded’ tab to see all of your loaded offers.

Your offers will stay on the ‘Available’ tab until they are loaded, redeemed or expire. If you are signed up to emails from AIR MILES or have the Sobeys or Safeway App, all of your offers will move from the Available tab to the Loaded Tab automatically when you click to load

Offers are based on your shopping history so make sure to contact AIR MILES at 1-888-AIRMILES (1-888-247-6453) and have your new card linked to your old card.

Your myOffers digital coupons are selected based on purchases made when your AIR MILES Card was used at checkout. Your friends’ offers may be different because they would have their own, unique purchase history.

Offers are selected based on the types of products you buy, and the ones we think you’ll love. The more you use your AIR MILES Card when you checkout at participating stores, the better we’re able to select offers just for you.

Yes, you will need a valid AIR MILES Card and have earned at least 1 Reward Miles in one of our participating stores to receive myOffers digital coupons. If you don’t have an AIR MILES Card you can get one by enrolling 1 of 2 ways:

1. Visit airmiles.ca enroll to enroll online

or

2. Visit your local participating store and a teammate will be happy to assist you.

Once you sign up for your AIR MILES Card, you should receive your first set of offers within 1-2 weeks.

If you have signed up to receive emails from AIR MILES, you will be notified via email whenever new offers are available. Sign up today at optin.airmiles.ca

Technical support

To change the saved AIR MILES Card number, select “Sign in with a new card number” from the dropdown menu located under your name, enter your new number and click ‘submit’.

If you select ‘Remember Me on this device’, your AIR MILES Card number will be saved on the device you selected it for so you don’t have to provide it again. ‘Remember Me’ should not be selected if using a public computer.

Yes, the myOffers website is mobile friendly and can be accessed on your smart phone or tablet. If you are Sobeys or Safeway shopper, you can also download the Sobeys or Safeway Mobile App for free on the App store or Google Play.
Missing Bonus Miles and/or Offers

All Reward Miles earned at our participating stores, including those through the myOffers digital coupon program are transferred to your AIR MILES account once every 7-10 days, so you will not see these Miles immediately even though they are showing on your receipt. If you don’t see the Miles after 30 days, please visit www.airmiles.ca for further assistance.

If you are missing Bonus Miles from a purchase where you swiped your AIR MILES Card at checkout, you can contact the MyOffers Customer Service Centre and they can redeem the offers for you. The myOffers contact centre can be reached at MyOffersContactCentre@Sobeys.com or by phone at 1-844-896-3337. The MyOffers Contact Centre is open Monday - Sunday from 7:00 am - 10:00 pm EST.

You must always show your AIR MILES Card at checkout when redeeming offers. If you require further assistance, you can contact the myOffers Customer Service Centre by MyOffersContactCentre@Sobeys.com or by phone at 1-844-896-3337. The myOffers Contact Centre is open Monday - Sunday from 7:00 am - 10:00 pm EST.
Getting Help

Please visit airmiles.ca and select ‘Need Help’ from the main navigation for more information.

You can contact the myOffers Customer Service Centre by MyOffersContactCentre@Sobeys.com or by phone at 1-844-896-3337. The MyOffers Contact Centre is open Monday - Sunday from 7:00 am - 10:00 pm EST.
Receiving emails from myOffers

No, your set of myOffers digital coupons are regularly available, so if you are shopping but have not received your email yet, you can access your myOffers digital coupons by signing into this site and loading your offers. Sobeys and Safeway customers who have the Mobile App can also access their digital coupons through the myOffers section of the App.

No, you can always access your myOffers digital coupons by signing into this site. Sobeys and Safeway customers who have the Mobile App can also access their digital coupons through the myOffers section of the App.

You can unsubscribe from receiving emails from myOffers from your preferred store by selecting the “unsubscribe” button at the bottom of the email itself.

To receive emails from myOffers when new digital coupons are available you must be opted into receive emails from AIR MILES. You can easily sign up at optin.airmiles.ca

You will receive emails from the myOffers program whenever new offers are ready to load.

You will receive emails from the myOffers program when new offers are available if you have signed up to receive emails from the AIR MILES Reward Program. The sender name of the email will be "myOffers" by the store you shop at most.
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